Can ‘The Onion’ Be Used as a Source?

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Best headline ever?

79 Percent Of Americans Missing The Point Entirely

WASHINGTON, DC—According to a Georgetown University study released Tuesday, 79 percent of Americans are missing the point entirely with regard to such wide-ranging topics as politics, consumerism, taxes, entertainment, fashion, and professional wrestling.

“From the overweight housewife who eats bag after bag of reduced-fat Ruffles, to the school board that bans Huckleberry Finn for using the word ‘nigger,’ to the Manhattan stockbroker who uses recycled-paper checks to pay for gas for his behemoth SUV, the tendency of Americans to really just not get it transcends all boundaries of class, color, religion, sexual orientation, and political persuasion,” said Dr. Ronald Shaw of Georgetown’s Center For American Studies.

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About angelgibson

I am a former big ad agency brand planner, running footloose and fancy-free through the streets of New York City. I read all those huge research reports that explain how and why consumers love or are indifferent to particular brands, the types of messaging that make them break out in night sweats, and the ONE thing you are not doing that your customers really wish you would. I read a lot of other stuff too. I write custom reports, design proprietary research, basically help my smart and fabulous clients become even more so.

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