Daily Archives: May 22, 2009
The Fragmentation of YouTube Viewers
The law of diminishing returns… A year ago, front-page placement [on YouTube] as a “featured video” was worth about 105,000 views. Today, the average “featured” video — which is selected by YouTube staff and is not a media buy —
The Fragmentation of YouTube Viewers
The law of diminishing returns… A year ago, front-page placement [on YouTube] as a “featured video” was worth about 105,000 views. Today, the average “featured” video — which is selected by YouTube staff and is not a media buy —
Expected Spending Changes by Category
From the amazing folks at eMarketer Do you think consumers are more or less stringent in their 2009 spending than they were planning to be? How about you personally? I’m working on a new budget for myself, toying with amounts
Expected Spending Changes by Category
From the amazing folks at eMarketer Do you think consumers are more or less stringent in their 2009 spending than they were planning to be? How about you personally? I’m working on a new budget for myself, toying with amounts
Follow Up: Books and the Publishing Industry
Soon in your cereal aisle…. A new children’s book authored by the winner of a Cheerios contest is being packaged with 1.5 million boxes of Cheerios. A nanny from Nashville won the author’s contest, a $5,000 cash prize and the
Follow Up: Books and the Publishing Industry
Soon in your cereal aisle…. A new children’s book authored by the winner of a Cheerios contest is being packaged with 1.5 million boxes of Cheerios. A nanny from Nashville won the author’s contest, a $5,000 cash prize and the
Take Your Recycling to the Store
I love it when a brand does a truly good for the environment initiative – not one where they just dress themselves up in “green” window-dressing. Origins recently offered samples in exchange for bringing in cosmetic and skincare packaging to
Take Your Recycling to the Store
I love it when a brand does a truly good for the environment initiative – not one where they just dress themselves up in “green” window-dressing. Origins recently offered samples in exchange for bringing in cosmetic and skincare packaging to
Born Curious 
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