From the amazing folks at eMarketer
Do you think consumers are more or less stringent in their 2009 spending than they were planning to be? How about you personally?
I’m working on a new budget for myself, toying with amounts in my spreadsheet. I’m pondering such deep thoughts as “Can I really spend X on food? Is this a realistic number to aim for?” and thought I’d look up some general data for budgetary guidelines.
I thought this chart could be useful to many so I posted. Happy Memorial Day Weekend! Travel safely.
Tags: apparel,
consumer spending,
electronics,
eMarketer,
furniture,
grocery stores,
home improvement,
jewelry,
Nielsen Research,
software,
toys
About angelgibson
I am a former big ad agency brand planner, running footloose and fancy-free through the streets of New York City. I read all those huge research reports that explain how and why consumers love or are indifferent to particular brands, the types of messaging that make them break out in night sweats, and the ONE thing you are not doing that your customers really wish you would.
I read a lot of other stuff too.
I write custom reports, design proprietary research, basically help my smart and fabulous clients become even more so.
Born Curious 
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