Soon in your cereal aisle….
A new children’s book authored by the winner of a Cheerios contest is being packaged with 1.5 million boxes of Cheerios. A nanny from Nashville won the author’s contest, a $5,000 cash prize and the opportunity to have her book reviewed by Simon & Schuster Children’s Publishing.
The publisher liked what they saw and offered Braeuner a book deal to publish “The Great Dog Wash,” illustrated by Robert Neubecker, in hardcover this summer. About 1,000 entries were submitted to the contest, a spokesperson for Cheerios said.
A second author contest just ended, drawing more than 800 entries. The winner, Lori Degman, 51, of Vernon Hills, IL, will have her book, “1 Zany Zoo,” published and packaged with Cheerios boxes in 2010. The next contest is open for entries through July 15, 2009.
Over the past seven years, Cheerios, through the Spoonfuls of Stories program, has helped get books into kids’ hands and encouraged parents and children to read together by giving away more than 35 million children’s books free inside cereal boxes, and donating almost $3 million to the nonprofit First Book to get books to children from low-income families.
Born Curious 
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