Daily Archives: June 23, 2009

Pepsi Wants to Hang Out with the Cool Kids

Promo Magazine has details on an on-going stealth campaign that doesn’t seem entirely “steathy” to me – some good elements, some parts that feel a bit forced and clunky. What I find especially interesting is the stated goal of measuring

Pepsi Wants to Hang Out with the Cool Kids

Promo Magazine has details on an on-going stealth campaign that doesn’t seem entirely “steathy” to me – some good elements, some parts that feel a bit forced and clunky. What I find especially interesting is the stated goal of measuring

The Jack Welch Institute

Business guru turned opportunist ‘educator’ or a whole new approach to the “I’m a celebrity and this is my brand” game – what do you think? Would you be willing to pay take online classes from the Jack Welch Institute

The Jack Welch Institute

Business guru turned opportunist ‘educator’ or a whole new approach to the “I’m a celebrity and this is my brand” game – what do you think? Would you be willing to pay take online classes from the Jack Welch Institute