The Jack Welch Institute

jack

Business guru turned opportunist ‘educator’ or a whole new approach to the “I’m a celebrity and this is my brand” game – what do you think? Would you be willing to pay take online classes from the Jack Welch Institute (and no, he won’t be teaching them himself.)

What I really want to know is when is Jay-Z going to be invited to guest lecture?

From today’s Wall Street Journal:

Former General Electric Co. Chief Executive Jack Welch is putting his name and money behind a little-known educational entrepreneur, injecting some star power into the budding industry of online education.

Mr. Welch is paying more than $2 million for a 12% stake in Chancellor University System LLC, which is converting formerly bankrupt Myers University in Cleveland into Chancellor University. It plans to offer most courses online. Chancellor will name its Master of Business Administration program The Jack Welch Institute.

Mr. Welch’s name may help add allure to for-profit, online education, which is growing rapidly despite nagging questions about quality.

Boston research firm EduVentures Inc. estimates that 11% of the roughly 18.5 million U.S. college students took most of their classes online in the fall of 2008, up from 1% a decade ago.

Online higher education will generate revenue of $11.5 billion this year, EduVentures says. But “there is a concern about quality,” says EduVentures Chief Executive Tom Dretler, because there’s “much, much less selectivity” of students in the admissions process.

Mr. Clifford and Mr. Welch say they want Chancellor’s MBA program to be high quality and have met with several Ivy League professors, but declined to disclose names.

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About angelgibson

I am a former big ad agency brand planner, running footloose and fancy-free through the streets of New York City. I read all those huge research reports that explain how and why consumers love or are indifferent to particular brands, the types of messaging that make them break out in night sweats, and the ONE thing you are not doing that your customers really wish you would. I read a lot of other stuff too. I write custom reports, design proprietary research, basically help my smart and fabulous clients become even more so.

2 comments

  1. Mary's avatar
    Mary

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  2. Pingback: The Puff Academy « Born Curious

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