True Blood is a True Hit

Tara and Sookie

Any of you that know me personally, know how I love to rave about this show. I, who have never been an art director, music director, set director – any of those things, cannot stop running at the mouth about how amazing it must be to do any of those functions for this show. I think I can smell Bon Temps and that’s because of the perfect, perfect way each episode comes together, from the slightly overgrown grass to the dust-particle haze inside Bill’s house, to Sookie burying her face in Gran’s things.

There is certainly a larger “fangbang” moment happening in popular culture right now, and part of this show’s success must be duly credited there. However, I also think there is a huge audience of Americans, particularly younger ones, who are hungry to experience content that examines fundamental issues of race and sex and personal identity in a fresh, fun, thought-provoking way.

I’m glad to see I’m not the only one!

In “True Blood,” the pay cable giant has its first hit since “Rome,” and the numbers indicate it may be the biggest thing on the channel since “The Sopranos.” If that sounds surprising, it may be because few saw it coming — inside HBO or out.

In the three episodes measured so far this, its second, season, “True Blood” has amassed viewer totals that any network, including broadcast networks, would be excited to own: 12.1 million, 10 million and 10.3 million. And HBO has attracted those viewers from an audience base about a third the size of fully distributed networks.

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About angelgibson

I am a former big ad agency brand planner, running footloose and fancy-free through the streets of New York City. I read all those huge research reports that explain how and why consumers love or are indifferent to particular brands, the types of messaging that make them break out in night sweats, and the ONE thing you are not doing that your customers really wish you would. I read a lot of other stuff too. I write custom reports, design proprietary research, basically help my smart and fabulous clients become even more so.

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