LIVESTRONG and Nike’s Chalkbot

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Cool technology alert!

Many different events and brands and political groups could find fun uses for this little robot.

Anyone who’s watched coverage of the grueling mountain stages of the Tour de France has seen them – the messages of support painted on the roads ahead of the race. This year they’ve taken a decidedly techie turn.

A collaboration between Lance Armstrong’s LIVESTRONG foundation and Nike has brought about “Chalkbot,” a robot that paints messages of support submitted by the public on the Tour’s roads in water-soluble (and biodegradable soy-based) yellow paint.

Messages are photographed as they’re painted, and a picture and GPS coordinates are sent to the message’s submitter. The device is towed at 5 m.p.h., and was painting 200 messages a day at the start of the Tour, Deeplocal CEO Nathan Martin told CNN.

To add your message, hop on Twitter and post a tweet to @chalkbot followed by the #LIVESTRONG hashtag. By SMS, text LIVESTRONG followed by your message to 36453. Or, submit a message on the Web, here.

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About angelgibson

I am a former big ad agency brand planner, running footloose and fancy-free through the streets of New York City. I read all those huge research reports that explain how and why consumers love or are indifferent to particular brands, the types of messaging that make them break out in night sweats, and the ONE thing you are not doing that your customers really wish you would. I read a lot of other stuff too. I write custom reports, design proprietary research, basically help my smart and fabulous clients become even more so.

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