As my boyfriend and I were watching television the other night, this segment came on. We turned to one another and said “he and his team really get it.” The Colbert Report does so many smart new media things, it’s not even newsworthy at this point. If you can, you should mimic how this brand lives, spreads, breathes and morphs into something else interacting with fans online. If HBS doesn’t have a syllabus that references this already, somebody should get on that STAT.
Click here to make Colbert a veteran.
Before the funny man headed out to his deployment, this article was published in the Huffington Post. The man is giving Oprah a run for her money.
Colbert deserves serious credit for being the first TV host to take his full operation to the war zone. This modern-day Bob Hope is doing all that he can to focus America’s attention back on Iraq and Afghanistan. He cares about our troops, and is putting his ass in the line of fire to prove it. During our interview, he also allowed me to raise a key point: support for our troops and veterans mean more than slapping a magnetic yellow ribbon on the back of your Chevy/Fiat. And ahead of this much-anticipated “deployment,” he’s asking The Colbert Nation to step up in support of our newest generation of veterans. And his Nation has responded in a huge way.
But how powerful is the “Colbert Bump” that he boasts about so often on the show? Very. Since my interview Tuesday night, IAVA’s new website for the family and friends of Iraq and Afghanistan veterans – http://www.SupportYourVet.org– has seen a 700% increase in traffic. The Bump has pushed millions of eyeballs, hundreds of donations and an avalanche of Tweets to our cause. Fans of the show are inundating IAVA’s YouTube, Facebook, Twitter and MySpace pages to watch our new television commercial “Signs.” People from as far as Australia are writing to say they heard about us while watching The Colbert Report on Hulu.com. The Colbert Nation is large, engaged and mobilized like Patton’s Army in driving us toward our goal of 100,000 views by Mother’s Day. The Bump is very powerful, and this new media version of Oprah’s Book Club can move a piece of content around the world faster than swine flu.
Born Curious 
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