CAM Spend Numbers

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“Complementary and alternative medicine,” a kitchen-sink description that includes everything from acupuncture treatments to glucosamine supplements, is big business.

To put a finer point on it, Americans spent $34 billion out of pocket on goods and services that fall into the category, according to an analysis out today from the federal government, based on a 2007 CDC survey.

(You can download a full version of the report if you follow the embedded link in the Wall Street Journal article.)

A few key points:

The spending included $14.8 billion on so-called natural products — another kitchen-sink description that includes nutritional supplements such as glucosamine and echinacea but excludes vitamin and mineral supplements

Some 38 million people made visits to acupuncturists, chiropractors and other practitioners, the authors estimate. The total out-of-pocket cost for the visits was $11.9 billion.

Out-of-pocket spending on complementary and alternative medicine accounted for more than 11% of all out-of-pocket spending on health care nationwide, the researchers found. That said, it’s a small fraction of the more than $2 trillion in total health spending, most of which is paid for by insurance.

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About angelgibson

I am a former big ad agency brand planner, running footloose and fancy-free through the streets of New York City. I read all those huge research reports that explain how and why consumers love or are indifferent to particular brands, the types of messaging that make them break out in night sweats, and the ONE thing you are not doing that your customers really wish you would. I read a lot of other stuff too. I write custom reports, design proprietary research, basically help my smart and fabulous clients become even more so.

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