Teens Fight Moms for Jobs

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Economists don’t see much relief for unemployed teenagers in a recession that has trimmed hires and pulled many adults into the scramble for jobs typically held by teens.

Unemployment of people ages 16 to 19 was a seasonally adjusted 23.8% in July after hitting a quarter-century high of 24% in June, the government said last week. That compared with last year’s summer peak of 20.5%.

For white teenagers ages 16 and up, July’s jobless rate of 22.2% was the highest since record-keeping began in 1954; among African-American teens, it was 35.7%, nearly four times the national average of 9.4%.

Layoffs and stock-market losses have increased parents’ reliance on kids’ part-time jobs to help pay for ever-rising college costs.

A weak youth labor market is putting “a real crimp” in Americans’ ability to afford a four-year degree, said Harvard University labor economist Lawrence Katz.

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I am a former big ad agency brand planner, running footloose and fancy-free through the streets of New York City. I read all those huge research reports that explain how and why consumers love or are indifferent to particular brands, the types of messaging that make them break out in night sweats, and the ONE thing you are not doing that your customers really wish you would. I read a lot of other stuff too. I write custom reports, design proprietary research, basically help my smart and fabulous clients become even more so.

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