I love this unexpected yet so perfectly authentic celebrity endorsement. Spark any thoughts of perfect odd-pairings for your brand?
Full article here at the Wall Street Journal. Scroll down (in that link) and watch the video of Mr. Buffett singing the company and the owner’s praises. It’s Omaha enthusiasm at its finest.
America’s foremost capitalist may not have much in common with China’s top Communist, but Warren Buffett and Hu Jintao do appear to share the same clothier.
Move over Brioni, the truly rich and powerful are wearing Trands.
The obscure menswear label is produced by Dayang Group, a clothing company founded by Li Guilian, 63 years old, a diminutive farmer-turned-fashion mogul, in northeast China.
Ms. Li’s company got a major boost after Mr. Buffett, chairman and chief executive of Berkshire Hathaway Inc., recently appeared in a Dayang promotional video, posted on the company’s Web site. He heaped praise on Ms. Li, her company, and the nine Trands suits he proudly owns. Shares of Dayang’s Shanghai-listed subsidiary, Dalian Dayang Trands Co., have soared by more than 70% since the video was posted on Sept. 10.
While not known as a fashion plate, Mr. Buffett says his Trands suits transformed his image. “They’re comfortable and people tell me they look good,” says Mr. Buffett, reached this week at his office. “I went 78 years before I got a compliment on my appearance.”
Mr. Buffett, who says he has no ownership stake in Dayang, especially likes that his new suits are wrinkle-resistant. “If I am on a trip and wearing them day after day, they don’t wrinkle,” he says. He says he gave his old suits to charities.
Born Curious 
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