Another high fashion embrace of the pedestrian internet and social media. I own nothing by McQueen, I have a hard time imagining that I would ever fit into anything (and that it would look as it should) by McQueen, not a fan of the fragrance but man, do I love his shows and clothes. They are the epitome of creativity unleashed. Intellectual like the Japanese designers but to my eye, infinitely more wearable, and no doubt commercially WAY more influential (by this I mean that his creations end up trickling down into the broader culture pool and years later, everyone’s wearing something that McQueen started. Prime example, low rise pants.) I find his work brilliant, challenging existing norms of beauty and proportion, in ways that always make me smile.
Check out the first part of his show, broadcast live online, which of course, crashed due to the fashionista stampede.
According to Suzy Menkes:
The most dramatic revolution in 21st-century fashion took place this week under the sweeping eyes of two giant robots. As they rolled down the stage at the Alexander McQueen show, the machines cast their cameras in diverse directions to project images on to the ever-changing kaleidoscope of a backdrop.
Out there in cyberspace, 29,000 hits in one second crashed the live show, which took the British designer back to his roots as an extraordinary showman. Fashion followers had wanted to experience the in-the-round filming and hear the debut of Lady Gaga’s new soul pop single.
“It’s quite daunting and scary to acknowledge the transformation that is going on in the world,” said Mr. McQueen, whose Twitter posts have already linked him to his public.
This show was intensely thought out and a full-on techno revolution. It started with a screening of snakes writhing over a bare body that was laid out on the sand, before the show plunged into its underwater theme: creatures of the deep printed on to the carapace of a mini-crinoline, each individual digital pattern engineered to the body.
Mr. McQueen’s partner in this underwater adventure, which he named “Plato’s Atlantis,” was Nick Knight and his 9-year-old SHOWstudio, which has been the crucible of techno developments in fashion.
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