Job of the Future: YouTube Concierge

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paradise

The San Juan Marriott Resort & Stellaris Casino has expanded the role of one of its staff members to include filming resort guests.

The staff member has a new title: “You Tube Concierge.” This person adds to his daily duties of recommending seafood restaurants and directing people to Condado Beach spending some time wandering the resort in search of guests having plenty of fun. The concierge asks the guests if they would like to record a short 30-second video—free of charge—that they can send around to friends, family and co-workers back home.

If the guest agrees, the short video is filmed and then formatted to include a branded opening and closing that shows some of the highlights of the resort. In return, the guest receives a card with the URL to find the video, which has been uploaded to the “San Juan Marriott Live” YouTube Channel” at http://www.youtube.com/sanjuanmarriottlive.

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About angelgibson

I am a former big ad agency brand planner, running footloose and fancy-free through the streets of New York City. I read all those huge research reports that explain how and why consumers love or are indifferent to particular brands, the types of messaging that make them break out in night sweats, and the ONE thing you are not doing that your customers really wish you would. I read a lot of other stuff too. I write custom reports, design proprietary research, basically help my smart and fabulous clients become even more so.

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