A while ago I raved about the Hermes special insert for ELLE magazine. The partnership this month includes an editorial feature of “tastemakers” (can I say how I dislike that word?) and how they work their Hermes scarves.
It’s a nice extension and I wonder if there will be more to come. I could see this being a regular installment, perhaps not monthly but a seasonal one to avoid overkill?
From ELLE’s side, I could see an outgrowth of this particular partnership program becoming a regular feature on a “classic update” that could appeal to a select group of advertisers.
Born Curious 
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