This Is What Scandal Has Become

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Little did he know…

“God bless Tiger,” said the CEO of Yahoo to a group of analysts at the UBS Global Media and Communications Conference in New York today. Consumers who seemingly can’t get enough of his reported extramarital affairs have helped drive big traffic surges to Yahoo’s front page, as well as its news, sports and gossip sites.

Beyond the initial accident and Mr. Woods’ initial silence about it, the story has held the public’s interest as a steady stream of new alleged mistresses have come forward. Ms. Bartz said that interest in the Tiger Woods story has even exceeded that of Michael Jackson, who died in June.

Asked if all the fuss surrounding Mr. Woods would help “make” Yahoo’s quarter, Ms. Bartz replied, “Oh, absolutely. He already has.”

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About angelgibson

I am a former big ad agency brand planner, running footloose and fancy-free through the streets of New York City. I read all those huge research reports that explain how and why consumers love or are indifferent to particular brands, the types of messaging that make them break out in night sweats, and the ONE thing you are not doing that your customers really wish you would. I read a lot of other stuff too. I write custom reports, design proprietary research, basically help my smart and fabulous clients become even more so.

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