iPhone’s Few Bad Apples Spoil the Barrel

Apparently, it’s a few little piggies out there that make it impossible for me to make a call from midtown Manhattan. I smell corporate communications testing public outcry over the soon-to-be-announced tiered pricing programs.

AT&T is the exclusive United States carrier for the iPhone, whose owners are big users of network capacity as they surf the Web and download videos.

The company has been criticized by owners of the phone for delayed text and voice messages, sluggish download speeds and other network problems.

Mr. de la Vega cited the heaviest data users, saying that 40 percent of AT&T’s data traffic came from just 3 percent of its smartphone customers.

But he emphasized that the company would first focus on educating consumers about their data consumption in the hope that doing so would encourage them to cut back, even though they are paying for unlimited data use.

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About angelgibson

I am a former big ad agency brand planner, running footloose and fancy-free through the streets of New York City. I read all those huge research reports that explain how and why consumers love or are indifferent to particular brands, the types of messaging that make them break out in night sweats, and the ONE thing you are not doing that your customers really wish you would. I read a lot of other stuff too. I write custom reports, design proprietary research, basically help my smart and fabulous clients become even more so.

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