Hi Mom, I’m Home!

Ten percent of adults younger than 35 told the Pew Research Center that they had moved back in with their parents because of the recession.

Among 18-24 year olds, the activity is most acute. 56 percent of men and 48 percent of women in that cohort were either still under the same roof as their parents or had moved back home.

In the Pew study, 13 percent of parents with grown children said one of their adult sons or daughters had moved back home in the past year.
– 20% were full-time students
– 25% were unemployed
– 33% said they had lived on their own before returning home

Those back under their parents roofs blamed the economy for other lifestyle decisions
– 12% had gotten a roommate to share expenses
– 15% said they had postponed getting married
– 14% said they had delayed having a baby

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About angelgibson

I am a former big ad agency brand planner, running footloose and fancy-free through the streets of New York City. I read all those huge research reports that explain how and why consumers love or are indifferent to particular brands, the types of messaging that make them break out in night sweats, and the ONE thing you are not doing that your customers really wish you would. I read a lot of other stuff too. I write custom reports, design proprietary research, basically help my smart and fabulous clients become even more so.

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