A College Degree: What Is It Good For?

Some helpful numbers that bring to life the tangible and the less tangible differences between college graduates and other adults in the population. I got these from an article in the WSJ that examined the monetary value of college degrees.

Students are increasingly skeptical about the value of a college degree; the proportion who are willing to borrow money for college if necessary has fallen to 53% from 67% in the past year, based on a survey of 800 college students by Sallie Mae, Reston, Va.

College graduates in general earn at least 60% more than high-school grads on average, both annually and over their lifetimes, and the income gap has been growing over time, says a 2007 report by the College Board, New York.

College grads generally show higher rates of civic participation, engaging in volunteer work and donating blood at more than twice the rate of high-school graduates.
They are less likely to smoke and more likely to exercise daily.
College grads also have a much higher likelihood of being happy, says a 2005 survey of 3,014 adults by the Pew Research Center; 42% of college grads reported being very happy, compared with 30% of those who only finished high school or less.

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About angelgibson

I am a former big ad agency brand planner, running footloose and fancy-free through the streets of New York City. I read all those huge research reports that explain how and why consumers love or are indifferent to particular brands, the types of messaging that make them break out in night sweats, and the ONE thing you are not doing that your customers really wish you would. I read a lot of other stuff too. I write custom reports, design proprietary research, basically help my smart and fabulous clients become even more so.

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