American Information Consumption

A report published Wednesday by the University of California, San Diego, calculates that American households collectively consumed 3.6 zettabytes of information in 2008. The paper — entitled “How Much Information?” — explores all forms of American communication and consumption and hopes to create a census of the information we consume.

The report suggests the average American consumes 34 gigabytes of content and 100,000 words of information in a single day. This doesn’t mean we read 100,000 words a day — it means that 100,000 words cross our eyes and ears in a single 24-hour period. That information comes through various channels, including the television, radio, the Web, text messages and video games.

Overall, from 1980 to 2008, the number of bytes we consume has increased 6 percent each year, the researchers said, adding up to a 350 percent increase over 28 years. At this rate, it won’t be long before we’re marveling at the next level of bytes: yottabytes.

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About angelgibson

I am a former big ad agency brand planner, running footloose and fancy-free through the streets of New York City. I read all those huge research reports that explain how and why consumers love or are indifferent to particular brands, the types of messaging that make them break out in night sweats, and the ONE thing you are not doing that your customers really wish you would. I read a lot of other stuff too. I write custom reports, design proprietary research, basically help my smart and fabulous clients become even more so.

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