Last month, The Daily Beast undertook what they are calling “the most exhaustive study ever on the effects of celebrity on charities.”
They describe their methodology as…
We kept score using the only system that matters to those seeking the resources to help others: dollars.
There are some considerations to take into account regarding the results. We only valued broadcast television and press in American markets. Many of the charities and celebrities included in our list have significant international presence, but the values only attempt to measure impact in the U.S. Additionally, some relationships between celebrities and charities have spanned longer and shorter terms, but only the last two years of the partnership are reflected in our data.
Lots of the comments are quibbles with these constraints, and many of them seem reasonable objections to me. However, I do believe The Daily Beast’s attempt to quantify a celebrity’s impact on a causes bottom line begins a worthwhile conversation and is an excellent place for us to start.
Who tops the list? Justin Timberlake, Madonna, and Angelina Jolie deliver millions of dollars of value each year to their pet causes.
Paris Hilton – you may not want to send the jet for her, I’m just saying.
Here is the full ranking of top 50 celebrities.
62 percent of Americans plan to support charities – are you one of them?
Born Curious 
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