Icon Toppling

Game and comic folks have been buzzing about Epic Mickey for months. I recently saw this great visual below and was inspired to find out more.

The game is allegedly coming out in Q3 of 2010 and will be for the Nintendo Wii. So what’s it about, beyond the creepily gorgeous world that I can’t wait to check out?

A heroic tale of redemption and discovery, Epic Mickey is an action- platforming game featuring the iconic Mickey Mouse in a fantastical adventure inspired by the cartoons of the 1930s and 1940s. Pulled into a warped Disney universe called the Cartoon Wasteland by an evil villain, Mickey finds himself in a world inhabited by the retired and forgotten cartoon characters and attractions from Disney’s past. Mickey must use the very elements of himself and the world, paint and paint thinner, to explore the Cartoon Wasteland, find the source of evil that is destroying the land, and redeem his fellow cartoon characters including Oswald the Lucky Rabbit, Walt Disney’s first cartoon star and Mickey’s resentful half- brother.

You can find more dish and track all the leaked information on ign.com and here.

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About angelgibson

I am a former big ad agency brand planner, running footloose and fancy-free through the streets of New York City. I read all those huge research reports that explain how and why consumers love or are indifferent to particular brands, the types of messaging that make them break out in night sweats, and the ONE thing you are not doing that your customers really wish you would. I read a lot of other stuff too. I write custom reports, design proprietary research, basically help my smart and fabulous clients become even more so.

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