Not only are more of us regular folks shopping more often at Trader Joe’s and the like, but apparently the pros think they are doing a pretty good job too!
In the past decade, the popularity of private label brands has grown immensely in our (The San Francisco Chronicle) Taster’s Choice column. Panelists are choosing generic brands from Safeway, Trader Joe’s and Whole Foods almost as often as name brands. In fact, in the 44 tastings from 2009, more than one-third of the winners were grocery store brands.
Check out the Taster’s Choice column. I like it.
Born Curious 
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