Monthly Archives: February 2010

Make Briefing Brief

Check out Lauren Warner’s post on Ad Age today about briefing creative teams as though you were speaking to kindergartners. Several comments had me in stitches. I don’t miss this part of daily agency life at all!

Make Briefing Brief

Check out Lauren Warner’s post on Ad Age today about briefing creative teams as though you were speaking to kindergartners. Several comments had me in stitches. I don’t miss this part of daily agency life at all!

Workforce Changes = Societal Changes

What will our families’ economic structure look like in 5 years, 20 years, when I’m old and gray? All Americans (citizens of most of the world?) think about these things more frequently than we ever thought possible, I’m sure. As

Workforce Changes = Societal Changes

What will our families’ economic structure look like in 5 years, 20 years, when I’m old and gray? All Americans (citizens of most of the world?) think about these things more frequently than we ever thought possible, I’m sure. As

College Application Videos

Application videos are no longer just for Elle Woods! And further documentation that teen girls are a super-engine of content creation on the web. This year Tufts University, for the first time, officially accepted short YouTube videos that students could

College Application Videos

Application videos are no longer just for Elle Woods! And further documentation that teen girls are a super-engine of content creation on the web. This year Tufts University, for the first time, officially accepted short YouTube videos that students could

Boys and Body Image

Further evidence of men’s increasing sensitivity to their physical appearance. So the question is – with whom will these be the biggest hit, boomers hoping to impress the young’ins or already fabulous gay boys? Spanx for Men are finally here.

Boys and Body Image

Further evidence of men’s increasing sensitivity to their physical appearance. So the question is – with whom will these be the biggest hit, boomers hoping to impress the young’ins or already fabulous gay boys? Spanx for Men are finally here.

Future is Now, Part Deux

Necco added “text me” and “tweet me” to its Sweethearts candy messages this year.

Future is Now, Part Deux

Necco added “text me” and “tweet me” to its Sweethearts candy messages this year.

The Future Is Now

Look to the future, my friends! If electric cars have any future in the United States, San Francisco may be the city where they arrive first. The first wave of electric car buying is expected to begin around December when

The Future Is Now

Look to the future, my friends! If electric cars have any future in the United States, San Francisco may be the city where they arrive first. The first wave of electric car buying is expected to begin around December when

Online Video Viewing

From the ever-useful Forrester Blog for Consumer Market Research Professionals. Good to know behaviorial findings.

Online Video Viewing

From the ever-useful Forrester Blog for Consumer Market Research Professionals. Good to know behaviorial findings.

The Puff Academy

After you finish your classes with Jack, you can mosey on over to Puff’s place. Hopefully, the curriculum will include pearls of wisdom such as these. Rap mogul Sean ‘Diddy’ Combs is set to share the secrets of his success

The Puff Academy

After you finish your classes with Jack, you can mosey on over to Puff’s place. Hopefully, the curriculum will include pearls of wisdom such as these. Rap mogul Sean ‘Diddy’ Combs is set to share the secrets of his success

Great Super Bowl Ad

I know I’m not first (or that original) in lauding it but I think this is a fantastic ad. Go Saints!

Great Super Bowl Ad

I know I’m not first (or that original) in lauding it but I think this is a fantastic ad. Go Saints!

Snack Attack!

Between 1977 and 2002, the percent of the American population eating three or more snacks a day increased to 42% from 11%. Further, researchers found, the percent of children surveyed who said they had eaten three meals on the previous

Snack Attack!

Between 1977 and 2002, the percent of the American population eating three or more snacks a day increased to 42% from 11%. Further, researchers found, the percent of children surveyed who said they had eaten three meals on the previous