Workforce Changes = Societal Changes

What will our families’ economic structure look like in 5 years, 20 years, when I’m old and gray? All Americans (citizens of most of the world?) think about these things more frequently than we ever thought possible, I’m sure.

As planners/strategists/what-are-we-calling-ourselves-these-days, it’s our job to do it a bit more thoughtfully, perhaps with a bit of detachment even.

Before the Great Recession whirled into our lives, girls were already attending and graduating from university at higher rates. In something like 30% of dual income households, the ladies were already bringing home the larger paycheck.

With this in mind, one of the more interesting threads to ponder (to my potted mind) is what, if any, changes will occur within male-female relations as a result of mens diminished earning capacity. Will we all finally GET BEYOND money as equaling power in a relationship? Will “the gold-digger” varietal of our species veer towards extinction? (fingers crossed, small prayer, nod and done!)

A bit of fodder for the mental hamster wheel, my pretties:

Read this phenomenal Atlantic piece on how today’s economic situation will change the future of manhood.

Last Friday, the Labor Department released payroll information and yep, it’s official, more women are working in the US than men. This blog post in the NYT digs into the data.

And then head over to a University of Chicago professor’s article that pulls apart some of the data surrounding government entitlement payments by generation. It’s sure to make the senior set uncomfortable. There aren’t any comments up as of my posting here, but I imagine there will be in short order.

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About angelgibson

I am a former big ad agency brand planner, running footloose and fancy-free through the streets of New York City. I read all those huge research reports that explain how and why consumers love or are indifferent to particular brands, the types of messaging that make them break out in night sweats, and the ONE thing you are not doing that your customers really wish you would. I read a lot of other stuff too. I write custom reports, design proprietary research, basically help my smart and fabulous clients become even more so.

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