Magazine Attempts to Please Advertisers

Vocab word for the day: quasquicentennial

Another example of magazine attempts to more deeply connect readers with advertisers.

Good Housekeeping magazine will pay tribute to the achievements of women who have inspired, informed, educated, captivated and sometimes infuriated Americans during the last 125 years.

The show, called “Shine On,” is scheduled for one performance, on April 12. The subtitle is “Celebrating 125 Years of Women Making Their Mark.”

“Shine On” is to be composed of performances, including musical numbers, and video tributes. The women to be saluted will include Susan B. Anthony, Madonna, Dorothy Parker, Sally Ride, Martha Stewart and Diane von Furstenberg.

It is being staged to raise money to build the first permanent location in Washington for the National Women’s History Museum.

“It seems superficial in a recessionary time to celebrate for celebration’s sake,” Ms. Haegele said, adding that Good Housekeeping will donate about 600 tickets to organizations that benefit women and girls. Maybelline will also make what she described as “a sizable contribution” to the museum.

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About angelgibson

I am a former big ad agency brand planner, running footloose and fancy-free through the streets of New York City. I read all those huge research reports that explain how and why consumers love or are indifferent to particular brands, the types of messaging that make them break out in night sweats, and the ONE thing you are not doing that your customers really wish you would. I read a lot of other stuff too. I write custom reports, design proprietary research, basically help my smart and fabulous clients become even more so.

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