Bitching About Foursquare

The best dis I’ve read in a long time – read every word of it here.

The mobile phone fad Foursquare is about to hit 1 million users. But while early adopters have signed on to play their little games, it’s just another narcissistic assault on decent society by urban-dwelling iPhone users.

This game of Foursquare is played by “checking-in” when you visit a certain location, be that a bar, restaurant, nightclub, brothel, supermarket, office cubicle, parking garage, or dentist’s office. It then tells everyone in your network that “Joe is at Best Buy on 61st Street and Broadway” or wherever the hell you are. The person who checks in the most at a certain place is deemed the “mayor” and has all the responsibility that comes along with absolutely zero power. There are also other “badges” given to users for certain behavior, like the “Bender” badge for visiting a bar four days in a row.

There is already PleaseRobMe.com, a website that lets potential burglars know which people won’t be home based on Facebook, Twitter, and Foursquare updates. That seems a bit far-fetched, but there is the very real danger of having your boss check your Foursquare when you call in sick to work to discover either A)you were bar hopping all over town last night; or B) you are currently at Bliss getting a manipedi and not sick at all. If you are stupid enough to let either of those happen, you shouldn’t be using a “smart phone” to begin with.

Unknown's avatar

About angelgibson

I am a former big ad agency brand planner, running footloose and fancy-free through the streets of New York City. I read all those huge research reports that explain how and why consumers love or are indifferent to particular brands, the types of messaging that make them break out in night sweats, and the ONE thing you are not doing that your customers really wish you would. I read a lot of other stuff too. I write custom reports, design proprietary research, basically help my smart and fabulous clients become even more so.

Leave a comment

Design a site like this with WordPress.com
Get started