Really!
Most casual observers believe that teenage girls share shopping information — especially about sales on cool clothes, music, etc. — with their friends online, and that they follow those tips with online purchases. But that belief is only about half right, according to a 2010 survey conducted by RSCG Worldwide.
The study found that girls are protective of information regarding their favorite brands, and they choose to share it via text message or phone rather than through more wide-reaching social media like Facebook or Twitter.
Some fun facts:
Only 5% alert friends of sales through Facebook, while 78% pass along those kinds of tip by phone and SMS.
Girls were also much more likely to shop in brick-and-mortar stores than online.
Born Curious 
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