Move over bacon, now there’s something meatier.
A new report from Nielsen shows that ads on outside-the-house video screens — in places like health clubs, gas stations and elevators — can reach many more people than ads on prime-time television.
“If you took the 10 networks that we measured and put a spot on each of the 10” for a month, “you’d draw more exposures than having a spot on every one of the top 20 programs in prime time” in a given week, said Paul Lindstrom, senior vice president of the Nielsen Company.
Here the BIG question though – do people really watch this shizzle? Pay attention and everything? I’m not sure I’m convinced. Have to read the report once it comes out.
The report, called the “Fourth Screen Network Audience Report” (Nielsen is calling it the “fourth screen” after television, the computer and mobile), is expected to be released on Monday. [I’ll post a link if I find one – none available yet.] It researched 10 screen networks, from companies like NCM Media Networks and Screenvision, which run ads in movie theaters, to Gas Station TV, which places screens on gas pumps.
Born Curious 
Hi,
My name is Catherine Archer, director of marketing at Gas Station TV. I can help answer some of the questions you are posing regarding viewership of away-from-home networks.
In developing these reports, Nielsen applies a media engagement factor to raw audience counts in order to determine actual viewership numbers. Specifically, our company has also completed numerous in-person interviews with our viewers to understand their viewing and media engagement patterns. We have consistently found that consumers are watching our network, and look forward to watching it each time they fill up.
The growth and sucess of our network, along with several other away-from-home TV networks included in the report, is surely a testament to the effectiveness of the ‘Fourth Screen.’