Friends With Benefits

A new University of Iowa study, “The Contexts of Sexual Involvement and Concurrent Sexual Partnerships,” found that compared with those in serious relationships, people hooking up with a stranger or acquaintance and lovers in “friends with benefits” arrangements are much more likely to sleep around simultaneously… “The goal was to establish the basic association between different kinds of sexual relationships and concurrency,” says Anthony Paik, an assistant professor of sociology, whose results were published in the March issue of Perspectives on Sexual and Reproductive Health.

Most hook-up studies are of adolescents; this is one of the few to examine adults, and they are apparently also rather frisky. According to Dr. Paik’s research, one-third of adult relationships lack exclusivity. While over all, men were more than three times more likely to sleep around, women in “friends with benefits” situations were more likely to have multiple partners.

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About angelgibson

I am a former big ad agency brand planner, running footloose and fancy-free through the streets of New York City. I read all those huge research reports that explain how and why consumers love or are indifferent to particular brands, the types of messaging that make them break out in night sweats, and the ONE thing you are not doing that your customers really wish you would. I read a lot of other stuff too. I write custom reports, design proprietary research, basically help my smart and fabulous clients become even more so.

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