The Anti-Facebook Revolution?


Here AGAIN is Kickstarter, rocking out in the middle of something very very cool.
I just checked how much money they’ve raised (boosted no doubt by the article linked to below) and at 9:15 am on Friday, it’s up to $131,954.46 pledged.

A few months back, four geeky college students, living on pizza in a computer lab downtown on Mercer Street, decided to build a social network that wouldn’t force people to surrender their privacy to a big business. It would take three or four months to write the code, and they would need a few thousand dollars each to live on.

They gave themselves 39 days to raise $10,000, using an online site, Kickstarter, that helps creative people find support.

They announced their project on April 24. They reached their $10,000 goal in 12 days, and the money continues to come in: as of Tuesday afternoon, they had raised $23,676 from 739 backers. “Maybe 2 or 3 percent of the money is from people we know,” said Max Salzberg, 22.

Working with Mr. Salzberg and Mr. Grippi are Raphael Sofaer, 19, and Ilya Zhitomirskiy, 20 — “four talented young nerds,” Mr. Salzberg says — all of whom met at New York University’s Courant Institute. They have called their project Diaspora* and intend to distribute the software free, and to make the code openly available so that other programmers can build on it. As they describe it, the Diaspora* software will let users set up their own personal servers, called seeds, create their own hubs and fully control the information they share. Mr. Sofaer says that centralized networks like Facebook are not necessary. “In our real lives, we talk to each other,” he said. “We don’t need to hand our messages to a hub. What Facebook gives you as a user isn’t all that hard to do. All the little games, the little walls, the little chat, aren’t really rare things. The technology already exists.”

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About angelgibson

I am a former big ad agency brand planner, running footloose and fancy-free through the streets of New York City. I read all those huge research reports that explain how and why consumers love or are indifferent to particular brands, the types of messaging that make them break out in night sweats, and the ONE thing you are not doing that your customers really wish you would. I read a lot of other stuff too. I write custom reports, design proprietary research, basically help my smart and fabulous clients become even more so.

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