The Tanning of America Continues

By / / Consumer Insights, Race / Gender / Leave a comment

The Pew analysis found that among newly married couples, 14.6 percent were mixed in 2008, compared with 11.2 percent in 2000 and 8.3 percent in 1990. (Among all people currently married, 8 percent of marriages were mixed in 2008, compared with 6.8 percent in 2000 and 4.5 percent in 1990.)

Of all 3.8 million adults who married in 2008, 31 percent of Asians, 26 percent of Hispanic people, 16 percent of blacks and 9 percent of whites married a person whose race or ethnicity was different from their own. Those were all record highs.

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About angelgibson

I am a former big ad agency brand planner, running footloose and fancy-free through the streets of New York City. I read all those huge research reports that explain how and why consumers love or are indifferent to particular brands, the types of messaging that make them break out in night sweats, and the ONE thing you are not doing that your customers really wish you would. I read a lot of other stuff too. I write custom reports, design proprietary research, basically help my smart and fabulous clients become even more so.

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