Job of the Future?

The devil is in the details.

Mr. Tabbert was on the hunt for 150 dishdashas, the ankle-length garments worn by men in Iraq and elsewhere in the Arab world. In July, actors will wear them in a simulated Iraqi village, posing as townspeople, clerics and insurgents at a National Guard training ground in the Midwest.

Mr. Tabbert is a costumer for a company that outfits mock battles and simulated Arab villages that the military organizes around the country.

“I was certainly not pro-war,” he said. “I looked at what we were doing as a positive way to train the soldiers, in light of the fact that they are being deployed anyway.”

Through his work, soldiers learn how to differentiate between villagers and opposition forces, he said, adding, “It’s teaching the people how to not kill people.”

As in New York, where the denizens of Bedford Avenue are clad in American Apparel, as if in uniforms, while Park Avenue wears Pucci, each Afghan or Iraqi social stratum has its own particular dress. Mr. Tabbert studies images on the Internet to determine, for example, the exact embroidery on the epaulet of an opposition leader’s military uniform, and provides some actors with wristwatches to signify the wealthier townspeople.

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About angelgibson

I am a former big ad agency brand planner, running footloose and fancy-free through the streets of New York City. I read all those huge research reports that explain how and why consumers love or are indifferent to particular brands, the types of messaging that make them break out in night sweats, and the ONE thing you are not doing that your customers really wish you would. I read a lot of other stuff too. I write custom reports, design proprietary research, basically help my smart and fabulous clients become even more so.

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