How Shiz Gets Done in the Music Biz



The ‘viral sensation’ Greyson Chance was signed by American Idol judge Ellen DeGeneres. Chance uploaded a piano cover of ‘Paparazzi’ that went ‘so viral,’ though the effort was largely engineered and bolstered by DeGeneres herself. What’s next for the 12 year old? “Greyson inspired me to start a record label called eleveneleven. He is my first artist and we are making a record together, how about that?” DeGeneres said.

Already billed as the next Bieber, Madonna manager Guy Oseary and Lady Gaga manager Troy Carter are also on board with the effort. Ellen indicated that other artists will be added to the eleveneleven imprint, a venture with Telepictures Productions.

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About angelgibson

I am a former big ad agency brand planner, running footloose and fancy-free through the streets of New York City. I read all those huge research reports that explain how and why consumers love or are indifferent to particular brands, the types of messaging that make them break out in night sweats, and the ONE thing you are not doing that your customers really wish you would. I read a lot of other stuff too. I write custom reports, design proprietary research, basically help my smart and fabulous clients become even more so.

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