Our Second Self

So apparently designers are starting to think like planners.

Our relationship to electronic devices has changed so radically in the last few years that designers are beginning to think about our attachments to and, yes, love of electronics like smartphones and tablets. More devices are personal. They have become an extension of ourselves — not in the sense that an expensive watch says something about whom we want to be, but as an actual part of our conscious self.

“It is different now that we carry our second self with us,” says Sherry Turkle, an M.I.T. professor of social studies of science and technology who has long studied the subject of what she calls evocative objects. “We think with the objects we love and we love the objects we think with.”

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About angelgibson

I am a former big ad agency brand planner, running footloose and fancy-free through the streets of New York City. I read all those huge research reports that explain how and why consumers love or are indifferent to particular brands, the types of messaging that make them break out in night sweats, and the ONE thing you are not doing that your customers really wish you would. I read a lot of other stuff too. I write custom reports, design proprietary research, basically help my smart and fabulous clients become even more so.

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