The brain fitness industry has exploded as baby boomers, worried about dementia and Alzheimer’s disease, look for ways to keep their minds sharp as they age.
Demand for brain fitness products is on the rise. Brain fitness products generated $265 million in 2009, up from $225 million in 2008 and $100 million in 2005, according to SharpBrains, a San Francisco-based market research firm. Consumers account for about one-third of brain fitness industry sales, or $95 million in 2009. The remainder is generated by professionals working at schools, hospitals and retirement centers, according to SharpBrains.
By 2015, the brain fitness market is projected to reach $1 billion, with half of the sales, or $500 million, generated by consumers.
“This is like the physical fitness industry was 40 or 50 years ago when there were no health clubs and no personal trainers,” said Alvaro Fernandez, CEO and founder of SharpBrains. “I think the same thing is going to happen in the mental domain with more products and more tools and maybe even personal brain trainers.”
Born Curious 
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