iPad Meet the Album

Artists and record labels are rushing to develop iPad applications that revive and expand the idea of the traditional album and, they hope, entice fans to buy more than just a track or two.

The Universal Music Group has teamed up with a video company, Eagle Rock Entertainment, to create iPad versions of films about classic albums like Nirvana’s “Nevermind,” with social networking features that allow fan commentary. This month, Bjork announced that her next project, “Biophilia,” will encompass “music, apps, Internet, installations and live shows.”

Last week, EMI released an iPad version of “Until One,” the new album by the dance group Swedish House Mafia. In addition to the album, the $9.99 package comes with documentary video scenes, a large photo gallery and reminiscences written by the band, all arranged like a coffee table book.

“This is very much a test of a really new and exciting technology platform that will push the boundaries of what you can do on a tablet,” said Cosmo Lush, the company’s vice president for digital business development.

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About angelgibson

I am a former big ad agency brand planner, running footloose and fancy-free through the streets of New York City. I read all those huge research reports that explain how and why consumers love or are indifferent to particular brands, the types of messaging that make them break out in night sweats, and the ONE thing you are not doing that your customers really wish you would. I read a lot of other stuff too. I write custom reports, design proprietary research, basically help my smart and fabulous clients become even more so.

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