Safe and Sexy

Watch this video about a performance piece by Sarah Hughes.

Over the span of more than 10 years, Hughes has traveled the globe documenting people in one outfit in which they feel safe and comfortable and one in which they feel sexy. The photographs are accompanied by audio interviews in which predominately women, and some men, answer questions about themselves and what makes them feel safe, sexy, vulnerable and powerful. Hughes has taken the project to Canada, Sweden, Brazil, South Africa and Swaziland.

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About angelgibson

I am a former big ad agency brand planner, running footloose and fancy-free through the streets of New York City. I read all those huge research reports that explain how and why consumers love or are indifferent to particular brands, the types of messaging that make them break out in night sweats, and the ONE thing you are not doing that your customers really wish you would. I read a lot of other stuff too. I write custom reports, design proprietary research, basically help my smart and fabulous clients become even more so.

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