Fewer Kids Want to be On the Road

I read on Ypulse today…

Millennials aren’t buying cars. Cars cut them off from their lives — they can’t text, can’t talk to their friends, and can’t check Facebook while driving. Fewer Millennials are getting drivers licenses than previous generations. Even by age 19, only 77% have a license.

If you don’t subscribe to Ypulse I’d definitely recommend doing so. Worth putting in the inbox.

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About angelgibson

I am a former big ad agency brand planner, running footloose and fancy-free through the streets of New York City. I read all those huge research reports that explain how and why consumers love or are indifferent to particular brands, the types of messaging that make them break out in night sweats, and the ONE thing you are not doing that your customers really wish you would. I read a lot of other stuff too. I write custom reports, design proprietary research, basically help my smart and fabulous clients become even more so.

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