Email is for Old People*

* people with jobs

After reading in the latest Pew Report how kids today don’t really use email (“that’s what Facebook is for”), I have been keeping my ears and eyes open for further evidence. In my highly unscientific survey of every kid and teen I’ve encountered since then – Pew is right.

I also saw this on Ypulse. The people doing the survey were asking specifically about email marketing, so we know they have a vested interest in justifying their continued receipt of paychecks, but I don’t find it hard to believe that kids recognize their eventual need of a cyber dropbox. Will we get to a place where an email will no longer be required to “sign-up” for something? Another electronic breadcrumb we can leave behind in its stead?

44% of students surveyed believe email has its place and will stick around, 41% are more inclined to think social media will overtake email and 15% just aren’t sure yet.

Students that believe email will stay say it’s because email is good for business and formal communication. Many also pointed out that an email address is required for many sites, and that social media and email pair well together to cover informal and formal communications.

Those that said email will be replaced believe it’s because email is not fast enough, some even going as far as calling it digital snail mail. This indicates that while many students use mobile devices to update their social media sites, they aren’t aware they can log in to their email account as well.

Many of the students only took their current use of email into account when responding, which may be why they’re inclined to believe email will die or they’re uncertain about its future.

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About angelgibson

I am a former big ad agency brand planner, running footloose and fancy-free through the streets of New York City. I read all those huge research reports that explain how and why consumers love or are indifferent to particular brands, the types of messaging that make them break out in night sweats, and the ONE thing you are not doing that your customers really wish you would. I read a lot of other stuff too. I write custom reports, design proprietary research, basically help my smart and fabulous clients become even more so.

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