Biking to Work

LeBron James hopped on his bike Sunday afternoon to avoid the traffic caused by the Miami Marathon in order to get to work.  He also caused a twitpic frenzy. Experts estimate fewer than 1 percent of American adults commute to

How Engaged Are Online ‘Fans’ Really?

The study results reported in Ad Age fall in with what I’ve been imagining in my head: the clicking of the ‘like’ button is rarely meaningful in the way we marketers wish it was.  I think researchers need to quantify

Heartbreak Can Be Deadly

I saw this study linking grief with heart problems mentioned on both on Yahoo and the New York Times.  It reminded me of a great TED talk by Helen Fisher you should check out. A long-term study published in the

What Are You Doing?

“Americans are spending more time on social media than volunteering, praying, talking on the phone, emailing, or even exercising.” – the head of Forrester Research at LeWeb conference in Paris this past week