Daily Archives: January 27, 2012
How Engaged Are Online ‘Fans’ Really?
The study results reported in Ad Age fall in with what I’ve been imagining in my head: the clicking of the ‘like’ button is rarely meaningful in the way we marketers wish it was. I think researchers need to quantify
How Engaged Are Online ‘Fans’ Really?
The study results reported in Ad Age fall in with what I’ve been imagining in my head: the clicking of the ‘like’ button is rarely meaningful in the way we marketers wish it was. I think researchers need to quantify
Born Curious 
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