Biking to Work

By / / Celebrity, Consumer Insights / Leave a comment

LeBron James hopped on his bike Sunday afternoon to avoid the traffic caused by the Miami Marathon in order to get to work.  He also caused a twitpic frenzy.

Experts estimate fewer than 1 percent of American adults commute to work on a bicycle. Montana has the highest percentage of work commuters with 1.6 percent, followed by western states Oregon and Idaho, according to trafficsafety.org. In the Sunshine State, only 0.4 percent of work trips are on a bike. Florida also has the highest annual reported bike fatality rate in America at 115.7 per year.

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About angelgibson

I am a former big ad agency brand planner, running footloose and fancy-free through the streets of New York City. I read all those huge research reports that explain how and why consumers love or are indifferent to particular brands, the types of messaging that make them break out in night sweats, and the ONE thing you are not doing that your customers really wish you would. I read a lot of other stuff too. I write custom reports, design proprietary research, basically help my smart and fabulous clients become even more so.

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