Whites Are Minority on Billboard’s Top 10

 

According to a recent analysis by Draft FCB, over 80% of today’s most popular US albums are produced by minority or multicultural musical groups.

The agency looked at Billboard’s Top 10 artist’s race and ethnicity from 1950-2009.

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About angelgibson

I am a former big ad agency brand planner, running footloose and fancy-free through the streets of New York City. I read all those huge research reports that explain how and why consumers love or are indifferent to particular brands, the types of messaging that make them break out in night sweats, and the ONE thing you are not doing that your customers really wish you would. I read a lot of other stuff too. I write custom reports, design proprietary research, basically help my smart and fabulous clients become even more so.

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