(sigh) Little Girls Want to Be Sexy (dagnabbit)

Girls as young as 6 are already beginning to think of themselves as sex objects, according to a new study of elementary school-age kids in the Midwest.

Researchers have shown in the past that women and teens think of themselves in sexually objectified terms, but the new study is the first to identify self-sexualization in young girls. The study, published online July 6 in the journal Sex Roles, also identified factors that protect girls from objectifying themselves.

Psychologists at Knox College in Galesburg, Ill., used paper dolls to assess self-sexualization in 6- to 9-year-old girls. Sixty girls were shown two dolls, one dressed in tight and revealing “sexy” clothes and the other wearing a trendy but covered-up, loose outfit.

I read about this here but I also tracked down the original paper, which is here.
The journal Sex Roles is peer-reviewed. Articles are “written from a feminist perspective, and topics span gender role socialization, gendered perceptions and behaviors, gender stereotypes, body image, violence against women, gender issues in employment and work environments, sexual orientation and identity, and methodological issues in gender research.”

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About angelgibson

I am a former big ad agency brand planner, running footloose and fancy-free through the streets of New York City. I read all those huge research reports that explain how and why consumers love or are indifferent to particular brands, the types of messaging that make them break out in night sweats, and the ONE thing you are not doing that your customers really wish you would. I read a lot of other stuff too. I write custom reports, design proprietary research, basically help my smart and fabulous clients become even more so.

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