Better TV?

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As someone who who used to be in the trenches, I read about Intel’s attempt to improve the UX of TV with interest. Will the kids want to pay for it, is the question on my mind.

Anybody seen the thing in the flesh? I’d love to hear about it.

Visualize the TV service you’ve always wanted: a gorgeous interface that does away with clunky (and often ad-strewn) programming grids; a simple remote that isn’t a crushing array of buttons; a cloud-based DVR that doesn’t require you to hit “record”; algorithms that learn what you like and recommend new shows; an easy sync with social networks; effortless co-viewing with friends far away; video on tablets, phones and other devices with screens; and the seamless integration of traditional TV and what’s on the web.

Now imagine all of that comes in a beautiful box with a front-facing camera and the kind of industrial design that makes you not want to hide it in a cabinet.

This device is built. And it is in the hands of a select few secret testers at media companies, agencies and, of course, Intel’s Santa Clara, Calif., headquarters.

About a year ago, Intel established Intel Media to build an “over-the-top” TV service, joining streaming-video players such as Netflix and Hulu. Its service, however, will be the first to deliver a full array of cable TV channels over the internet.

Intel has not announced a name, a price or a release schedule more specific than some time this year, but those who have seen it describe it as a significant advance over any existing cable or satellite platform

Full article here.

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About angelgibson

I am a former big ad agency brand planner, running footloose and fancy-free through the streets of New York City. I read all those huge research reports that explain how and why consumers love or are indifferent to particular brands, the types of messaging that make them break out in night sweats, and the ONE thing you are not doing that your customers really wish you would. I read a lot of other stuff too. I write custom reports, design proprietary research, basically help my smart and fabulous clients become even more so.

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