Monthly Archives: August 2013

Social Media Doesn’t Help Prestige Brands Acquire New Customers

Hot off the Mashable presses: The consensus: Social media is still an important tool for marketing and organic search. But for prestige brands focused on customer acquisition and conversion, a Facebook page or Twitter account may not be the best

Social Media Doesn’t Help Prestige Brands Acquire New Customers

Hot off the Mashable presses: The consensus: Social media is still an important tool for marketing and organic search. But for prestige brands focused on customer acquisition and conversion, a Facebook page or Twitter account may not be the best

Does Your Twitter Feed Influence What You Watch on TV?

SocialGuide, which is a Nielsen and McKinsey lovechild, logs all Twitter activity about US television programming. It has just released a report saying… “We saw a statistically significant causal influence indicating that a spike in TV ratings can increase the

Does Your Twitter Feed Influence What You Watch on TV?

SocialGuide, which is a Nielsen and McKinsey lovechild, logs all Twitter activity about US television programming. It has just released a report saying… “We saw a statistically significant causal influence indicating that a spike in TV ratings can increase the