Hot off the Mashable presses:
The consensus: Social media is still an important tool for marketing and organic search. But for prestige brands focused on customer acquisition and conversion, a Facebook page or Twitter account may not be the best investment.
Social media networks in general just aren’t effective platforms for acquiring new customers compared to more traditional methods, like search and email marketing digital consultancy L2 finds. In a study of nearly 250 prestige brands — defined loosely as heritage brands with an “affordable luxury” price point, like Kate Spade or Coach — the firm found that over the past four years, less than 0.25% of new customers have been acquired through Facebook and less than .01% from Twitter. Furthermore, customers acquired via social media spend less money over time (i.e., have a lower lifetime value) than those acquired via search.
File away and use as needed, my strategist magical faeries.
Born Curious 
Recent Comments