The map of our job titles
It’s best to go to the site here so you can ‘play’ the map and see how the most common jobs have changed over time.
Little visuals to help us remember what the real lives of consumers often entail – things that almost never make it onto the mood board.
About angelgibson
I am a former big ad agency brand planner, running footloose and fancy-free through the streets of New York City. I read all those huge research reports that explain how and why consumers love or are indifferent to particular brands, the types of messaging that make them break out in night sweats, and the ONE thing you are not doing that your customers really wish you would.
I read a lot of other stuff too.
I write custom reports, design proprietary research, basically help my smart and fabulous clients become even more so.
Born Curious 
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