Long, not too wonky read on the context of and the implications for our current political-reality-show-craziness that I’d recommend reading. It’s a discussion of data, NOT political bashing.
For the researchers out there, one of the many things I find fascinating about this article is its in-depth discussion of using questions about parenting style to get people to accurately reveal things about themselves that are often difficult to get at in a research environment.
About angelgibson
I am a former big ad agency brand planner, running footloose and fancy-free through the streets of New York City. I read all those huge research reports that explain how and why consumers love or are indifferent to particular brands, the types of messaging that make them break out in night sweats, and the ONE thing you are not doing that your customers really wish you would.
I read a lot of other stuff too.
I write custom reports, design proprietary research, basically help my smart and fabulous clients become even more so.
Born Curious 
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